Paris - USI 2012 Session
The Elements of User eXperience
For Jesse James Garrett, it’s all about creating systems that work the way people work, rather than the way technology works. His aim is to align business strategy with customer needs to design great customer experiences. Jesse James is a renowned thought leader on innovation, product strategy and customer-centered design.
He coined the term Ajax and defined the concepts behind this emerging trend in Web technology. Jesse James is an articulate, visionary and engaging speaker. He is also the author “The Elements of User eXperience”.
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