USI 2009 Session
USI 2010, do it yourself !
Imagine you're selling your product in a supermarket and you're assembling the box to be displayed on the shelves. The whole team (marketing, business, users, developers) is building the product vision together: name, tagline, differentiating features... Through the workshop, you'll clarify and learn more about essential needs of future users. You end up with a concrete artefact, the box, solidifying the "big picture", representing and promoting the final product.
Popularized by Luke Hohmann's Innovation Games™, the "Product Box" is an open exercice unleashing your team creativity. Everyone cuts, sticks and draws together. Team building through serious gaming!
We invite you to build the Product Box for USI10: give your vision of the event and crowdsource your next USI!
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