USI 2009 Session
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How the iPhone has changed the mobile design world?
When Steve Jobs decided to reinvent the telephone, Apple was ready.
According to Jobs, cell phones were anything but intelligent, simple or intuitive. So, he decided to dip into his formidable war chest:
- Apple is 70% design.
- A well broken-in and oh-so-poorly imitated OS X.
- Reuse of the iPod’s revolutionary interface.
- Incredible choices in terms of ergonomics, ease of use and discovery, all backed by controlled communication.
By the end of this session, you will better understand why no manufacturer has yet succeeded in supplanting the iPhone.
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